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Senior Digital Marketing Coordinator
Job Description
We’re looking for an onsite Senior Digital Marketing Coordinator in the education and training industry.
Our client is a well-established private education organization undergoing an exciting modernization of its marketing function. After years of relying on multiple outside vendors and a fractional marketing director working remotely overseas, the organization is now bringing marketing execution back in-house. This newly created role will be central to stabilizing the department, improving day-to-day responsiveness, and building a more agile, data-driven, and content?rich marketing engine.
The successful candidate will be a hands-on, execution-focused digital marketer who enjoys variety, fast-paced environments, and full ownership of tactical delivery. This is an excellent opportunity for someone who wants to make a meaningful impact, shape marketing operations, and work closely with senior leadership.
Senior Digital Marketing Coordinator Responsibilities:
- Execute and optimize Google Ads campaigns (budget $1.2M–$1.3M/year), ensuring strong ROI and continuous improvement
- Reduce overreliance on Google Ads by building diversified acquisition channels
- Manage social media strategy and daily execution across TikTok, Instagram, Facebook, LinkedIn, Reddit, and Pinterest
- Produce engaging short-and long-form video content, including interviewing students and capturing on-campus activities
- Build strong organic communities to reduce paid media spend
- Update and maintain website content in WordPress, including banners, landing pages, course updates, and bursary changes
- Create and optimize landing pages for campaigns, events, and lead magnets
- Manage CRM-related tasks as the organization transitions from Zoho to Salesforce, including workflows, email campaigns, and automation
- Develop, write, and design ads, social content, emails, and blog posts
- Repurpose existing large volumes of video assets into new social and marketing content
- Use analytics, dashboards, and AB testing to measure performance and guide decisions
- Provide proactive recommendations to improve lead quality, reduce spend waste, and enhance inbound engagement
- Operate independently to deliver day-to-day marketing execution without reliance on vendors
- 3–7+ years of hands-on digital marketing experience
- Post-secondary education in marketing, communications, digital media, or a related field
- Strong expertise in Google Ads and Meta Ads
- Demonstrated success in social media management and content creation
- Experience with landing pages, basic SEO, WordPress updates, and analytics tools
- Experience with Salesforce or CRM migrations is an asset
- Familiarity with Hootsuite and GoHighLevel is an advantage
- Ability to film, edit, and produce basic marketing videos
- A data-driven, analytical mindset with strong budget awareness
- High autonomy, excellent organization, and the ability to thrive in fast-moving environments
- Strong communication skills and the ability to collaborate with leadership while operating independently
- Comfort being the primary in-house marketer (execution-focused)
- The discussed salary range is $75,000 – $90,000, depending on experience
- Candidates with additional experience and higher compensation expectations may also be considered
- Comprehensive benefits package
- Opportunity to shape an emerging marketing department and influence long-term structure
- Work onsite, Monday through Friday, with direct collaboration with the Marketing Director
Candidates must be legally authorized to work in Canada. Only candidates selected to move forward in the hiring process will be contacted.
#IND
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.