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Sales & Product Launch Manager (Heavy Equipment)
Job Description
Our client designs and manufactures custom, high- performance engineered systems used in demanding applications across North America. As the organization continues to grow, there is a strong focus on execution, scalability, and cross - functional alignment to ensure products are launched successfully, positioned effectively in the market, and supported across sales channels.
The Product Manager is an execution first role responsible for turning product direction into delivered outcomes. This position focuses on coordinating teams, driving timelines, ensuring product readiness across engineering, sales, and operations, while also supporting technical pre-sales, marketing execution, and tradeshow strategy.
Product Manager Responsibilities
- Own execution of product initiatives from concept through launch
- Build and manage project plans, timelines, and deliverables
- Coordinate work across Engineering, Sales, Operations, and Marketing
- Ensure full product launch readiness, including documentation and training
- Develop, improve, and maintain sales enablement tools and resources
- Support technical pre-sales efforts by providing product expertise, technical clarification, and application guidance to sales teams and customers
- Partner with marketing to support product messaging, positioning, and campaign execution
- Contribute to marketing and tradeshow strategy, including product positioning, booth messaging, and sales enablement materials
- Support planning and execution of tradeshows and industry events, ensuring products are represented effectively
- Audit and strengthen go-to-market execution across product lines
- Track product performance post-launch and drive continuous improvement
- Ensure product initiatives move forward without delay, confusion, or lack of ownership
- 3–7+ years of experience in product management, project management, or engineering roles
- Background in manufacturing, industrial, or engineering environments
- Demonstrated experience supporting technical pre-sales activities, including collaboration with sales teams, participation in customer conversations, and translating technical requirements into product solutions
- Experience contributing to marketing execution and tradeshow strategy, including product positioning, sales collateral, and event support
- Strong execution, organization, and follow-through skills
- Excellent communication and stakeholder management capabilities
- Ability to operate confidently between technical, sales, and marketing teams
- A structured approach to managing complexity and prioritization
- The discussed salary range is $90,000 – $110,000, depending on experience
- Candidates with additional experience and higher compensation expectations may also be considered
- Comprehensive benefits package
- Hybrid work arrangement
- Opportunity to play a key role in building scalable product execution and go-to-market practices
Candidates must be legally authorized to work in Canada. Only candidates selected to move forward in the hiring process will be contacted.
#IND
Meet Your Recruiter
Corey Boult
Senior Recruitment Consultant
Sales, Business Development, Account Management
Corey is an exceptional recruitment professional with industry experience that includes agribusiness, retail, transportation and hospitality. He has worked directly with hiring managers and sales professionals and has first-hand knowledge of what makes a successful sales team ‘tick.’ With proven experience attracting top sales talent, he is skilled at headhunting and proactive recruiting strategies. Having started his career in hospitality, he is wired for customer service and deeply committed to ensuring he provides his clients with top-notch service and a highly consultative approach.
Leveraging his large network throughout Western Canada, Corey excels at finding the right people for the job. At every step of his career, candidates have quickly trusted him to represent them well. Drawing on his expertise and natural curiosity, he knows the right questions to ask, and how to ask them.
Born and raised in Manitoba, Corey has a Bachelor of Arts in Psychology from the University of Winnipeg, and relocated to Vancouver in 2018. Outside of work, he can often be found golfing, playing tennis, cooking, and spending time with his wife and daughter. Always up for adventure, he once cycled from Vancouver to Winnipeg in 28 days as a fundraiser for the Mood Disorders Society of Canada!