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SEO Marketing Specialist - 18470
Winnipeg, MB R3H 0Y9 CA | Work from home flexibility TELECOMMUTE CA
Job Description
Reporting to the President, the SEO Marketing Specialist will be responsible for developing and managing SEO functions and marketing plans across several company websites.
SEO Marketing Specialist responsibilities:
- Create, develop, and execute marketing initiatives in line with business goals, through a digital media focus
- Utilize evaluation techniques and methods; develop and monitor ROI and KSAs
- Deep understanding of analytics, data, and customer journey
- Develops and implements SEO and CRO strategies
- Manages and oversees the publication of all marketing materials and collateral
- Oversees the improvement of web presence, brand management and corporate identity of the business lines
- Evaluates marketing expenditures and balances with acquiring new customers
- Monitors and evaluates market trends, product trends, competitors; makes recommendations based on campaign outcomes
- Manages a multi-million-dollar marketing budget whilst ensuring profitable results
- Identifies new markets to expand existing business
- Weekly communication and reporting to ensure all stakeholders are kept informed of marketing objectives and decisions, while working with internal and external teams for joint success
- Minimum of 5-10 years of related experience specific to digital media marketing & SEO
- Bachelor’s degree in Business/Marketing and/or related field
- Thorough understanding of digital media marketing with a general understanding of social media marketing
- Experience with media editing software, visual communication methods, web design and creation of digital content, including and not limited to blogs, press releases and podcasts, infographics, videos
- Experience managing budgets and targets
- Experience in an eCommerce retail setting
- Experience developing SEO practices in spaces with restricted advertising (i.e. nutraceuticals, gambling, cannabis, vape/tobacco/liquor, online casinos)
- Leadership and communication skills; ability to collaborate with cross functional teams
- $90,000-$120,000 annual salary
- Candidates with additional experience and higher compensation expectations may also be considered
- Comprehensive benefits package
- 3 weeks’ vacation
- Positive culture, great people in first class office location.
- The opportunity to make a positive contribution and help lead a top performing and growth-oriented company
- Hybrid, potential for remote depending on experiences and skills
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Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing, Hospitality & Events
Tania is a seasoned leader with over 16 years of experience in hospitality and event leadership, and an in-depth understanding of union and non-unionized environments. She is a valuable consultant to our clients, drawing on her expertise from a career that has included management, operations, high-volume recruitment, business development, sales, marketing and project management.
Tania has hired, trained and retained highly successful teams in customer service and hospitality. A confident communicator, she develops and retains strong relationships and orchestrates strategic solutions to address her clients’ talent needs. She also acts as The Headhunters' Head of Coaching, developing strategies to help our team achieve goals and overcome obstacles.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking, or exploring the outdoors with her puppy.
