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SEM/SEO & Digital Marketing Specialist - 19248
Job Description
Key Responsibilities:
Search Engine Optimization (SEO):
- Develop and execute an SEO strategy to increase organic traffic and brand exposure.
- Enhance website content, metadata, and structure by incorporating high-intent industry keywords (e.g., "top 3PL provider for e-commerce brands").
- Conduct in-depth competitor analysis using tools like SEMrush, Ahrefs, and Google Search Console to improve rankings.
- Oversee both on-page and off-page SEO tactics, including link-building initiatives and content optimization.
- Implement local SEO best practices to enhance visibility in priority markets across Canada and the U.S.
- Design and manage Google Ads campaigns to attract high-quality leads.
- Leverage LinkedIn Ads, Google Display Network (GDN), and remarketing strategies to maximize conversion rates.
- Conduct ROI analysis and A/B testing to enhance SEM campaign performance and efficiency.
- Research and bid on high-value keywords relevant to the industry (e.g., "alternatives to Flexport," "3PL fulfillment in Toronto").
- Work alongside the content team to create SEO-optimized blog posts, landing pages, and case studies.
- Update and refine website pages using WordPress, ensuring optimal performance, fast load speeds, mobile responsiveness, and structured data implementation.
- Apply multi-language SEO techniques to attract international clients seeking fulfillment services in North America.
- Utilize Google Analytics, Looker, and Google Data Studio to monitor website performance, engagement, and lead conversion rates.
- Prepare monthly reports detailing campaign effectiveness and provide data-driven recommendations for ongoing improvements.
- Align SEO and SEM initiatives with business development and sales objectives.
- Bachelor’s or Master’s degree in Digital Marketing, Information Technology, or a related discipline.
- Minimum of three years of hands-on experience in SEO, SEM, PPC campaigns, and lead generation.
- Proficiency in Google Analytics, Google Ads, SEMrush, Ahrefs, Moz, and Google Search Console.
- Knowledge of HTML, CSS, and JavaScript for SEO enhancement, along with WordPress website management.
- Experience with A/B testing, bid management, and performance optimization tools.
- Strong analytical skills with the ability to interpret data and apply insights effectively.
- Excellent written and verbal communication skills.
- Background in logistics, e-commerce, or fulfillment services.
- Understanding of B2B lead generation strategies tailored for enterprise clients.
- Experience with API integrations, affiliate marketing, and advertising on platforms like Amazon Ads or Shopify SEO.
- Familiarity with multi-language SEO techniques for global expansion.
- $60,000 - $80,000 based on experience.
- Comprehensive benefits package
- Onsite parking
- Annual performance-based bonus and salary reviews.
Only candidates already eligible to work in Canada will be reviewed. Only qualified candidates will be contacted.
#IND
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.