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Program Planner - Marketing - 18445
Vancouver, BC V6B 1A9 CA | Fully Remote TELECOMMUTE CA
Job Description
In partnership with the Program Lead and virtual team, this opportunity will connect with all lines of business and support cross-functional teams. The Program Planner will coordinate with multiple teams to develop and implement integrative strategies that enhance end-to-end customer experience.
Program Planner Responsibilities:
- Overseeing every aspect of marketing funnels from start to finish
- Curate events and webinars, and lead table discussions
- Streamlines communication flow to focus team collaboration based on the latest trends and information
- Recommends digital optimization strategies based on performance data
- Proactively identifies and troubleshoots resource limitations and roadblocks while mitigating scheduling conflicts
- Define and develop content, topics, and consumer journey strategy for Webinars to be used regionally and cross-functionally
- Oversee and manage the annual million-dollar marketing budget, including but not limited to content, localization, and channels
- 6+ years’ experience in B2B or B2C digital marketing experience
- Marketo knowledge is required, Marketstack is an asset
- Inquisitive mindset; data-driven based solutions
- Strong written, verbal, and collaboration skills
- Presentation experience
- Working knowledge of marketing strategies for multiple demand channels up to and including the development of demand-generation promotion plans
- Strong proficiency in data-based insights of E2E performance reviews
- The discussed salary range is between $115,000 - $130,000, depending on experience
- Comprehensive benefits package
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing, Hospitality & Events
Tania is a seasoned leader with over 16 years of experience in hospitality and event leadership, and an in-depth understanding of union and non-unionized environments. She is a valuable consultant to our clients, drawing on her expertise from a career that has included management, operations, high-volume recruitment, business development, sales, marketing and project management.
Tania has hired, trained and retained highly successful teams in customer service and hospitality. A confident communicator, she develops and retains strong relationships and orchestrates strategic solutions to address her clients’ talent needs. She also acts as The Headhunters' Head of Coaching, developing strategies to help our team achieve goals and overcome obstacles.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking, or exploring the outdoors with her puppy.
