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Product Marketing Specialist- Contract - 19102
Toronto, ON M5K 1B7 CA | Work from home flexibility TELECOMMUTE CA
Job Description
Position Summary:
We are looking for an experienced and dynamic Product Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that highlight the value of our products to target customers. You will collaborate with product, sales, and marketing teams to drive product adoption, optimize go-to-market strategies, and ensure consistent product messaging across all channels.
Key Responsibilities:
Go-to-Market Strategy:
- Develop and execute go-to-market strategies for new product launches and updates.
- Create product messaging and value propositions that resonate with target audiences and differentiate products from competitors.
- Craft compelling messaging and positioning for each product that aligns with the overall brand strategy.
- Collaborate with the sales and marketing teams to ensure product positioning is communicated consistently across all channels, including digital marketing, sales collateral, and presentations.
- Create and manage product-focused content, including brochures, data sheets, website content, case studies, whitepapers, and blog posts.
- Partner with the digital marketing team to produce product-related marketing materials for various channels, including email campaigns, social media, and events.
- Work closely with the product development team to understand product roadmaps and ensure marketing strategies align with product features and timelines.
- Bachelor's degree in marketing, Business, or a related field.
- 2+ years of experience in product marketing or related roles, preferably in a technology or SaaS company.
- Strong understanding of product lifecycle, positioning, and go-to-market
- Excellent written and verbal communication skills, with the ability to create compelling product messaging.
- Strong project management skills, with the ability to handle multiple projects and deadlines.
- Experience working in B2B product marketing.
- Familiarity with agile product development methodologies.
- Knowledge of digital marketing tactics, including SEO, content marketing, and paid advertising.
- Experience with product marketing for SaaS products or technology solutions.
- Annual Salary: $70,000–$80,000
- Professional Growth: Opportunities for development and career advancement.
- Collaborative Culture: A supportive, innovation-oriented work environment.
- Potential for Extension: Contract extensions based on performance.
- Hybrid Work Model
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
