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Marketing Manager
Job Description
Marketing Manager
We're looking for an on-site Marketing Manager to join a growing and highly respected leader in the marine, recreation, and powersports industry.
Our client has experienced significant growth over the past several years and has built a strong reputation by delivering an exceptional customer experience, fostering a people-first culture, and embracing innovation. This is an opportunity to step into a leadership role where you'll have the autonomy to shape marketing strategy, develop a talented team, influence business decisions, and drive measurable revenue growth across multiple business units.
This is not a traditional marketing execution role. The successful candidate will be a strategic marketing leader who can balance high-level planning with strong business acumen, analytics, team leadership, and customer engagement. You will oversee a growing marketing function, guide content and digital initiatives, manage marketing investments, and develop innovative campaigns that strengthen brand presence and generate qualified leads.
Reporting directly to senior leadership, you'll have the opportunity to make a visible impact on a successful and evolving organization.
Marketing Manager Responsibilities
#IND
We're looking for an on-site Marketing Manager to join a growing and highly respected leader in the marine, recreation, and powersports industry.
Our client has experienced significant growth over the past several years and has built a strong reputation by delivering an exceptional customer experience, fostering a people-first culture, and embracing innovation. This is an opportunity to step into a leadership role where you'll have the autonomy to shape marketing strategy, develop a talented team, influence business decisions, and drive measurable revenue growth across multiple business units.
This is not a traditional marketing execution role. The successful candidate will be a strategic marketing leader who can balance high-level planning with strong business acumen, analytics, team leadership, and customer engagement. You will oversee a growing marketing function, guide content and digital initiatives, manage marketing investments, and develop innovative campaigns that strengthen brand presence and generate qualified leads.
Reporting directly to senior leadership, you'll have the opportunity to make a visible impact on a successful and evolving organization.
Marketing Manager Responsibilities
- Strategic Marketing & Business Growth
- Develop and execute comprehensive marketing strategies aligned with organizational goals and revenue targets.
- Create and oversee annual marketing plans, budgets, and growth initiatives.
- Build lead generation strategies that support sales growth across multiple product categories and business divisions.
- Partner with senior leadership to develop innovative branding, customer acquisition, and customer retention strategies.
- Identify emerging market opportunities, changing consumer trends, and competitive advantages.
- Drive customer engagement initiatives that enhance brand loyalty and elevate the customer experience.
- Lead, mentor, and develop the marketing team while fostering a culture of accountability, creativity, and continuous improvement.
- Delegate effectively and empower team members to execute marketing initiatives successfully.
- Establish priorities, workflows, and performance expectations across the marketing function.
- Collaborate cross-functionally with sales, operations, and leadership teams to align marketing efforts with business objectives.
- Oversee all digital marketing activities including website, email marketing, paid advertising, SEO, SEM, and social media strategies.
- Lead B2C, D2C, and e-commerce marketing initiatives focused on customer acquisition, engagement, and conversion.
- Manage customer journey optimization and digital lead generation programs.
- Drive growth through performance marketing campaigns across Google, YouTube, Meta, and other relevant platforms.
- Utilize CRM and marketing automation tools to improve customer engagement and retention.
- Oversee website content, external communications, social media channels, and digital publications.
- Lead the development of compelling photography, videography, YouTube, and social media content.
- Ensure all content aligns with brand standards and business objectives.
- Guide storytelling initiatives that strengthen market presence and customer connection.
- Plan and execute promotional events, trade shows, industry events, and customer experiences.
- Evaluate sponsorships, partnerships, donations, and community engagement opportunities.
- Develop initiatives that strengthen customer advocacy and increase customer reviews and feedback.
- Develop and manage annual marketing budgets.
- Monitor campaign effectiveness, ROI, customer acquisition metrics, and overall marketing performance.
- Analyze market, competitor, customer, and industry data to support strategic decision-making.
- Report marketing results, trends, recommendations, and opportunities to senior leadership.
- Manage CRM data, segmentation strategies, and marketing analytics platforms.
- Bachelor's degree, diploma, or equivalent post-secondary education in Marketing, Business, Communications, or a related field.
- 6-10+ years of progressive marketing experience, including experience in a marketing leadership role.
- Proven success developing and executing strategic and operational marketing plans.
- Demonstrated leadership experience managing, mentoring, and developing marketing teams.
- Strong B2C marketing experience with a customer-focused approach.
- Experience leading D2C and e-commerce marketing initiatives.
- Expertise in digital marketing, lead generation, customer acquisition, and retention strategies.
- Strong understanding of SEO, SEM, PPC, Google Ads, analytics, and marketing performance measurement.
- Experience managing CRM systems, customer databases, and marketing automation tools.
- Excellent analytical, reporting, and budget management capabilities.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- High degree of ownership, accountability, initiative, and business acumen.
- Excellent communication, relationship-building, and stakeholder management skills.
- Experience in retail, dealership, recreation, automotive, marine, RV, powersports, outdoor lifestyle, or inventory-based businesses.
- Experience with video marketing, content marketing, and YouTube growth strategies.
- Passion for outdoor recreation, adventure, customer experience, or enthusiast-driven industries.
- Salary range: $80,000 - $95,000, depending on experience
- Performance-based bonus opportunity
- Comprehensive benefits package
- Opportunity to lead and shape a growing marketing function
- Collaborative and supportive leadership team
- Strong culture focused on trust, autonomy, professional growth, and continuous improvement
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Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Team Lead, Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over two decades of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.