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The Headhunters
https://www.theheadhunters.ca/wp-content/uploads/2020/07/the-headhunters-logo-stacked_800x800px.png
http://www.theheadhunters.ca
http://www.theheadhunters.ca
USD
95000
120000
YEAR
true
Tania McMahon
Marketing Manager - 18652
Posted: 12/19/2023
2023-12-19
2024-02-02
Category: Marketing/Communications
Job Number: 18652
Pay Rate: $95,000-$120,000
Job Description
Our client, a has a focused customer-centric core philosophy. Nearly a million strong customers across Alberta, they are on a mission to enhance every interaction within their diverse channel mix and portfolios. As the Marketing Manager for Customer Engagement, you'll play a pivotal role in shaping strategies that further solidify the position as a customer-oriented company. Your expertise will be essential in nurturing long-term relationships with valued clients and identifying opportunities for expanding their customer base. We're looking for an innovator who can leverage new technologies to craft compelling and seamless customer journeys.
Who you are:
#IND
Who you are:
- A seasoned leader with a practical approach, executing strategies while remaining authentic and approachable.
- Possess the ability to curate touchpoints that align with significant moments in customer lives.
- Excel in creating imaginative marketing journeys that attract new customer’s while delivering tangible value to existing ones.
- Passionate about developing and optimizing campaigns across various platforms and channels.
- Has a keen eye for detail and an affinity for delving into customer data metrics.
- Omnichannel marketing acumen.
- Well-versed in contract practices, regulations, and budget management.
- Strong leadership style promoting a culture of learning, excellence, and a performance-oriented mindset within your team.
- Results-driven expert who excels in deciphering data and taking action to continually test and learn.
- Prioritizing projects effectively and ensuring they make a real impact comes naturally.
- Insatiable appetite for continuous learning.
- Customer needs and journeys are at the heart of everything you do.
- Develop and nurture Customer Engagement Ecosystem, focusing on CRM strategy.
- Utilize your extensive knowledge of automation platforms to drive the transformation of member journeys.
- Tailor interactions and communications to meet each customer's unique needs and preferences.
- Identify opportunities for upselling and cross-selling products and services to boost revenue and member satisfaction.
- Manage subscriber databases, analyze campaign metrics, and provide insights for campaign enhancement.
- Collaborate with other teams, ensuring consistent brand messaging through email channels.
- Leverage data and technology to create comprehensive lead nurturing journeys.
- Develop testing plans and an improved framework to continually refine our channel mix and messaging matrix.
- Lead the strategy and engagement for our company-wide social media platforms.
- Foster strong relationships with leadership across the organization to align strategic initiatives with brand voice.
- Consult with key stakeholders to evolve CRM practices, encompassing email and SMS strategies and marketing automation platform implementation.
- Play a pivotal role in the delivery of the Journey Transformation at an enterprise level, refining engagement with and measure omni-channel strategy.
- Collaborate with Optimization and Automation Specialists to ensure effective full funnel digital campaigns and an outstanding member experience.
- Oversee contract administration and coordination with clients/vendors.
- Stay updated on trends in social, digital, and mobile media and explore new tools, best practices, and applications.
- Ensure strategic reporting and process-flow related to channel oversight (Social, PPC, CRM, and offline media).
- Maintain quality control for concepts and projects, overseeing integrated media tasks.
- Manage multiple projects simultaneously, proactively ensuring production scope, schedules, and budget management.
- Serve as the supplier relationship manager for the ecommerce platform.
- Provide ongoing evaluation, mentorship, and guidance to your team.
- Proven experience in developing multifaceted customer journeys.
- Strong leadership experience with a track record of achieving results.
- Expertise in building infrastructures to enhance performance across platforms and channels.
- Data-driven decision-making and analytical proficiency.
- Strategic acumen and the ability to implement strategies effectively.
- Experience in developing automation journeys and handling migrations and account restructuring.
- Strong presentation skills.
- Bachelor's degree or equivalent required
- Opportunity to work with a diverse and passionate marketing team.
- Be a part of an exciting new chapter in our engagement journey, where your contribution is essential.
- Join one of the most trusted brands in Canada.
- $100,000-$120,000 annually
- Flexible benefits.
- Outstanding employer-paid pension plan.
- Great corporate discounts.
- Training and professional development opportunities.
#IND
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
