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Marketing Manager - 18758
Richmond, BC V7B 0B7 CA | Work from home flexibility TELECOMMUTE CA
Job Description
Key Responsibilities:
- Contribute to and execute the Marketing strategy in alignment with KPIs and the overarching brand Marketing strategy.
- Utilize in-depth consumer research, business acumen, and strategic initiatives to identify opportunities and drive successful outcomes.
- Conduct ongoing customer research to identify key drivers of satisfaction, prioritizing activities to enhance customer satisfaction.
- Support the Regional Marketing Manager with financial justifications for the Marketing strategy, securing additional funding when required.
- Contribute to the Digital strategy, collaborating with the Channels and Campaigns team to achieve set KPIs, including engagement with social influencers.
- Ensure timely and high-quality delivery of relevant reports and management information; provide weekly reporting and ROI’s to the Regional Marketing Manager.
- Contribute to and analyze marketing budget, ensuring effective procurement for optimization and cost efficiency.
- Implement KPIs and ROI metrics for all marketing initiatives.
- Collaborate with the Management team to drive income growth for key brands, focusing on top turnover and luxury brands.
- Direct marketing initiatives for refurbishments, new phases, re-launches, and redevelopment projects.
- Develop strong working cross functional relationships, to deliver medium/long-term strategies.
- Cultivate relationships with local brand partners to ensure their commitment to Marketing initiatives.
- Identify and support B2B initiatives in the Region as required.
- Undertake duty management responsibilities on a rotating basis, including completing Duty Management training and participating in the monthly rota.
- Maintain awareness and identification of risks and dangers and adhering to Health, Safety, and Sustainability policies.
- Lead in house and 3rd party teams
- Degree educated (preferably in business) or equivalent.
- Advocate of HQ centralization and local adaptability.
- Success within an international, matrix organization.
- Experience in a high-end, customer-facing marketing role
- Proficient in producing high-quality reports.
- Strong quantitative/qualitative analysis skills.
- Demonstrated commercial acumen and presentation skills.
- Collaborative and able to influence at all levels.
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
- Project management skills.
- Fluent in English
- Salary range is $120,000-$130,000 annually depending on experience
- Comprehensive benefits package
- Fitness Benefit
- 3 weeks annual vacation
- RRSP contribution
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
