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Marketing Manager - 18694
Job Description
Key Responsibilities:
- Create and manage annual marketing strategies and plans.
- Develop KPI and ROI metrics for marketing initiatives.
- Ensure the marketing department aligns with the strategy throughout the year to achieve goals and tasks on time.
- Innovate digital content creation, storytelling, and process improvement to enhance the company's narrative.
- Oversee the implementation of organic and boosted social media strategies, optimizing user journeys, and achieving organizational goals.
- Collaborate with the Digital Content Specialist on digital content strategy, including SEO planning and oversight of paid digital advertising.
- Work with the general manager and finance manager to create an annual marketing budget.
- Hold the marketing team accountable to the budget, finding ways to be more cost-efficient and allocate funds for the highest return.
- Lead and work alongside the internal marketing team on projects such as brochures, sell sheets, website edits, and social media campaigns, ensuring timely delivery.
- Manage freelancers and outsourced third-party marketing work, ensuring alignment with brand initiatives, guidelines, and values.
- Monitor brand usage internally and externally, maintaining brand guidelines, and ensuring the marketing team adheres to them.
- Develop a forward-thinking vision for the brand, ensuring it stays relevant and cutting edge.
- Create a marketing promotional calendar, nurturing and funneling the lead journey.
- Execute email marketing campaigns.
- Demonstrate strong organizational and detail-oriented skills.
- Utilize strong presentation skills.
- Possess skills in graphic design, copywriting, and content layout.
- Manage projects and budgets, ensuring timely execution within budget constraints.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Organized with strong attention to detail.
- Data-driven with a creative, outside-of-the-box mindset.
- Open communicator with strong presentation skills.
- Experience in 360 hands-on marketing campaigns.
- Competitive salary $65,000-$80,000 annually based on experience.
- 15 days paid annual vacation.
- Medical and dental benefits.
- Free parking.
Only candidates already eligible in Canada will be reviewed. Only qualified candidates will be contacted.
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
