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Marketing Coordinator
Job Description
Our client is a mission driven organization delivering athletic camps, programs, and events for children and teens, with a strong focus on confidence building, community, and positive youth development. This is a newly created role, opened following the relocation of the Marketing Director to the U.S. Over the past six months, the organization has restructured its marketing function, strengthened backend systems, and is now ready to bring on a hands on marketer to help tell their story and support continued growth.
The Marketing Coordinator will be responsible for supporting end to end marketing initiatives across multiple program divisions, with a strong blend of digital marketing, design, analytics, and on the ground event support. This role is ideal for someone who is energized by working with and for children, understands how to communicate with both parents and youth audiences, and is looking for long term growth within a values driven organization.
Marketing Coordinator responsibilities:
- Tell the brand story consistently across programs, camps, and divisions
- Support digital marketing initiatives including website updates, SEO/SEM, email marketing, and analytics reporting
- Design and produce marketing materials, including digital assets, print collateral, signage, and promotional materials
- Create and coordinate event collateral for booths, trade shows, fun fairs, expos, and community events
- Support and execute marketing efforts for 200+ year end school and community events
- Manage and analyze marketing performance data to inform ongoing improvements
- Collaborate closely with internal teams to ensure timely execution of campaigns and events
- 1–3+ years of experience in a marketing, communications, or coordinator level role
- Post secondary education in marketing, communications, or a related field
- Strong design skills and the ability to produce materials efficiently
- Experience or comfort working with digital marketing tools, analytics, SEO, and SEM
- Excellent communication skills and the ability to adapt messaging for parents and children of different age groups
- A high level of initiative, organization, and project ownership
- Flexibility to work evenings and weekends as required for events
- Willingness to complete background checks; CPR/First Aid certification (training available in house)
- The discussed salary range is $45,000 – $65,000, depending on experience
- Free or discounted programs for employees’ children
- Mileage reimbursement for travel to events and locations
- Strong mentorship culture with opportunities for internal growth and leadership development
- Role is fully in office for the first 6 months, with potential for a hybrid arrangement after training
- Access to a vehicle is considered an asset due to travel between sites and events
- French language skills are beneficial but not required
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Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over two decades of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.