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Business Development & Marketing Manager
Job Description
Our client is a dynamic, fast-growing organization that specializes in building meaningful relationships and driving brand visibility for diverse markets, including multicultural communities. They pride themselves on creativity, client focus, and delivering measurable results, offering a collaborative and entrepreneurial environment where your contributions directly impact the company’s growth.
The Business Development & Marketing Manager will be responsible for driving new business opportunities, maintaining client relationships, supporting marketing initiatives, and collaborating closely with the creative and operations teams to ensure client needs are met. This is a high-impact role for someone looking to take ownership and grow with a pioneering firm.
Core Responsibilities:
- Identify and pursue new business opportunities for the PR company.
- Develop and maintain strong client relationships.
- Create and implement marketing strategies (both online and offline).
- Support proposal writing, client presentations, and pitch meetings.
- Collaborate with operations/creative team to align client needs with services.
- Track sales pipeline and prepare regular progress reports.
- Generate qualified leads and close at least 2–3 new accounts.
- Establish initial marketing campaigns and client outreach strategy.
- Build brand presence within target communities, including Asian markets.
- Consistently achieve revenue targets.
- Develop repeat client business and long-term partnerships.
- Contribute to shaping the company’s overall sales and marketing strategy.
The successful candidate has:
- 2–5 years of proven experience in sales, business development, or marketing.
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Additional certifications in Sales, Digital Marketing, or PR are an asset.
- Strong client acquisition, presentation, and negotiation skills.
- Multilingual: Fluent in English plus Korean or Chinese (at least Chinese is acceptable).
- Familiarity with Canadian business culture and client relations.
- Ambitious, driven, and client-focused with excellent interpersonal and cross-cultural communication skills.
- Entrepreneurial mindset, comfortable working in a pioneer role with minimal supervision.
- Collaborative, adaptable, and resilient in a fast-paced environment.
- Knowledge of Canadian multicultural markets, especially Asian communities.
- Digital marketing skills (Google Ads, Meta Ads, SEO, etc.).
- Existing client networks or business connections.
- Salary range: CAD $50,000 – $60,000 annually depending on experience.
- Competitive bonuses and recognition for high performance.
- Opportunity for career growth into Sales & Marketing Manager/Head.
- High-impact, visible role within a growing organization.
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Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.