Search jobs
Marketing Director -19399
Job Description
Marketing Director responsibilities:
- Develop and lead the organic growth marketing strategy to drive traffic, leads, and rentals through content, research, and competitive analysis
- Analyze campaign performance, identify insights, and refine strategies for scalability and improved results across all locations
- Leverage customer data, feedback, and competitor analysis to enhance organic marketing and customer retention initiatives
- Design and execute marketing strategies that support revenue growth, with a focus on high-impact regional and vertical campaigns
- Collaborate cross-functionally with operations, asset management, and channel teams to launch joint go-to-market initiatives
- Oversee the execution of local events and sponsorships to increase lead generation and community engagement
- Develop and report on performance metrics for organic leads and customer retention
- Lead, mentor, and grow a high-performing marketing team, fostering a culture of innovation and accountability
- Provide executive-level reporting on marketing effectiveness, progress, and revenue impact
The successful candidate has:
- 8+ years of experience in digital marketing or a relevant field
- Diploma or Bachelor’s degree in Marketing or a related field
- Proven experience leading and scaling marketing strategies that directly impact lead generation
- Deep understanding of organic growth strategies and customer journey mapping
- Excellent project and team management skills, with a strong ability to lead and motivate others
- Strong analytical, organizational, and problem-solving skills with the ability to work under pressure and meet deadlines
- Deep understanding of Omni channel and organic customer engagement
Compensation and benefits:
- The discussed salary range is $90,000 – $120,000 depending on experience
- Candidates with additional experience and higher compensation expectations may also be considered
- Comprehensive benefits package
- RRSP matching program
- Discretionary bonus opportunities
Â
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.