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Senior Digital Marketing Specialist -19398
Job Description
This is a chance to play a critical role in a company that’s not just growing, but redefining industry standards. You’ll help shape campaign strategies, optimize performance, and lead innovation in digital marketing. If you’re passionate about data, performance marketing, and cutting through the noise to drive tangible results we want to hear from you.
What You'll Do
- Plan, launch, and manage six-figure paid campaigns across Google, Facebook, Instagram, YouTube, Bing, Yelp, and LinkedIn, with possible expansion to emerging platforms.
- Develop keyword targeting strategies and continuously optimize campaigns to drive strong ROI and meet KPIs.
- Analyze campaign performance data to identify trends, insights, and actionable recommendations.
- Lead performance reporting and forecasting using large datasets pulled from ERP systems, Marketing Automation tools, and other data sources.
- Manage and update tracking infrastructure using Google Tag Manager (GTM) and ensure accurate conversion tracking.
- Collaborate with vendors and cross-functional teams to implement digital advertising strategies and enhancements.
- Conduct ongoing market, competitor, and audience research across digital platforms.
- Mentor and support the Digital Marketing Coordinator, contributing to team growth and knowledge sharing.
- Propose budget reallocations based on data insights and evolving business goals.
- Drive innovation in targeting, segmentation, and channel diversification.
What You’ll Need to Succeed
- Bachelor's degree in Marketing, Business, Advertising, or a related field (preferred).
- 5–7 years of hands-on experience managing and optimizing large-budget digital ad campaigns.
- Deep knowledge of platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and YouTube.
- Strong experience with Google Tag Manager and accurate conversion tracking setups.
- Advanced analytical skills with the ability to synthesize data from multiple tools, including ERP and Marketing Automation platforms.
- Proficiency with data analysis tools such as Excel, Google Sheets, or equivalent.
- Experience working with MarTech stacks and digital tracking infrastructure.
- Excellent project management skills with a high attention to detail.
- Strong communication skills to work effectively with vendors and internal teams.
- Ability to thrive in a fast-paced, remote-first environment.
Why Join Us?
- $75,000-$85,000 annual salary
- Competitive compensation package including:
- Group benefits plan
- RRSP matching program
- Discretionary bonus program
- Employer-supported volunteer program
- Commitment to your growth—professionally and personally.
Candidates must be eligible to work in Canada. Only candidates selected for interviews will be contacted.
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.