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Director of Marketing - 18990
Job Description
Position Overview:
We are seeking a motivated, enthusiastic, creative, and detail-oriented individual to join our onsite team as a Marketing Manager. You will work closely with the Managing Director of Digital to manage a rapidly growing team. This role involves overseeing marketing initiatives onsite and online, ensuring operational excellence across technical platforms, customer touchpoints, campaigns, capabilities, payments, post-order processes, omnichannel strategies, and all supporting business functions.
Key Responsibilities:
- Franchising: Lead the growth of our network by developing a detailed campaign calendar focused on driving franchise leads and expanding the Tommy Gun's network.
- Leadership & Strategy: Lead a cross-functional team to build and execute holistic omnichannel marketing strategies that drive customer retention and acquisition, build brand recognition and loyalty, and drive performance and growth in our barbershops.
- Seasonal Campaigns: Strategically lead the development and execution of digital and traditional media campaigns. This includes creating our annual marketing strategy that supports organizational objectives and company goals.
- Performance Management: Manage, measure, and optimize the performance and effectiveness of all marketing programs and lead generation campaigns executed both in-house and through third parties.
- Digital Marketing: Work with the digital team to develop a comprehensive digital marketing strategy that encapsulates our CRM, paid advertising, SEO/SEM, and website.
- Agency Collaboration: Work collaboratively with third-party agencies (Advertising, Video, Social Media, etc.) to execute initiatives while managing related budgets.
- Strategic Support: Provide strategic support to the leadership team by conducting research and sharing insights to support decision-making.
- Social Media Management: Manage the social media strategy with a focus on branding and engagement to build the online community and drive conversions, which may involve support from external third parties.
- Creative Oversight: Occasionally supervise photoshoots to ensure branding is on point and generates the collateral needed for specific marketing initiatives.
- Collateral Creation: Work with your design team in the creation of print and digital collateral, including the planning and creation of video content.
- Campaign Planning: Work closely with the purchasing team to plan campaigns based on scheduled product launch timelines.
- Shop Openings: Work with the Development and Operations teams to plan grand openings, collateral, and campaigns structured around new shop openings.
- Budget: Manage, create, and report on a seven-figure budget used for brand campaigns, digital marketing, and more.
Requirements:
- Strategic Thinking: Demonstrate sound strategic thinking abilities.
- Bachelor Degree in Marketing or similar
- 5 years in a leadership role, overseeing projects, team and their responsibilities and tasks.
- CRM, SEO, & Digital Marketing experience
- Vendor Relations: Experience in managing vendor relationships.
- Analytics Tools: Familiarity with Google Analytics and SEMRush is considered an asset.
- Advertising Experience: Experience with Meta and Google Ads, influencer marketing, and event marketing
- Experience in influencer and community engagement.
- Franchise and Branding marketing: experience including multi unit, QSR, and targeted retail location marketing
- Traditional Marketing: experience in local events and sponsorship
- Location: Must be located in Kelowna.
What we offer:
- $85,000 - $100,000 annual salary
- Trendy downtown office
- Comprehensive benefits package
- RRP-Group RRSP and Life AD&D
- PTO and annual paid vacation
- Employee assistance program
- Flexible work schedule
- Staff discounts
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
