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Director of Marketing- 18674
Peterborough, ON K9J 3X2 CA | Work from home flexibility TELECOMMUTE CA
Job Description
Key Responsibilities:
- Budget Management: Assume responsibility for budgeting and tracking marketing expenses to optimize efficiency and ROI.
- Engagement Ecosystem: Develop and foster customer engagement through modern and traditional marketing journeys.
- Lead Generation: Utilize your extensive knowledge of automation platforms to drive lead generation goals and improve campaign effectiveness.
- Customer-Centric Approach: Tailor interactions and communications to meet each customer's unique needs and preferences, identifying opportunities to upsell or cross-sell products and services.
- Data Analysis: Manage databases, analyze campaign metrics, and provide insights for improving campaign effectiveness, leveraging data and technologies for comprehensive lead nurturing journeys.
- Collaboration: Collaborate with cross-functional teams, such as Sales and Operations, to ensure consistent brand messaging and enhance customer communication.
- Social Media Strategy: Lead the strategy and engagement of the company's social media platforms.
- CRM and Marketing Automation: Consult with key stakeholders to evolve CRM strategies and tactics and oversee the implementation and evaluation of the marketing automation platform.
- Marketing Roadmap: Create a marketing roadmap and calendar within the marketing budget, with a national focus.
- Competitive Analysis: Conduct competitor research and analysis to stay ahead of market trends.
- Trend Monitoring: Monitor trends in social, digital, and mobile media, exploring new tools and best practices.
- Quality Control: Ensure quality control for marketing concepts and projects, including integrated media tasks.
- Project Management: Oversee multiple projects, managing production scope, schedules, and budget effectively.
- Team Leadership: Provide ongoing evaluation, mentorship, and guidance to your direct reports.
- Proven experience in developing multi-faceted customer journeys.
- Strong leadership experience, with a track record of achieving results.
- Expertise in building infrastructures to drive performance across platforms and channels.
- Data-driven decision-making and analytical skills.
- Experience in building automation journeys.
- Familiarity with migrations and restructuring of marketing accounts.
- Strong B2C experience
- Opportunity to work with a diverse and passionate team.
- Be part of an exciting company poised for national growth.
- Competitive salary range: $130,000 to $150,000, depending on experience.
- Discretionary incentives/bonuses.
- Comprehensive benefits package.
- 85% remote work flexibility.
Only candidates already eligible in Canada will be reviewed. Only qualified candidates will be contacted.
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
