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Director of Admissions
Job Description
Our client is a privately held vocational education provider focused on adult learners pursuing career focused programs in high demand fields. The organization has experienced sustained growth and is continuing to professionalize its leadership structure.
This is a sales focused leadership role centered on conversion performance. The Director of Admissions will be responsible for owning application to enrollment conversion, coaching a high performing admissions team, and bringing discipline, accountability and structure to the enrollment funnel while maintaining ethical, student first practices.
Director of Admissions responsibilities:
- Own the application to enrollment conversion rate as the primary KPI
- Lead, coach and develop Admissions Advisors as a player coach
- Diagnose funnel drop off points and implement targeted improvements
- Set clear performance standards and hold the team accountable
- Ensure CRM accuracy, documentation completeness and process discipline
- Monitor pipeline health, application timelines and stalled files
- Report enrollment performance, trends and insights to senior leadership
- Experience leading teams in admissions, enrollment, inside sales or conversion driven environments
- A proven track record of personally improving a conversion metric
- Strong coaching skills rooted in accountability rather than micromanagement
- Comfort operating in evolving environments without perfect systems
- A data literate, outcome focused and ethical approach
- Clear, direct communication and commercial judgment
- The discussed base salary range is $120,000 – $140,000 depending on experience
- Candidates with additional experience and higher compensation expectations may also be considered
- Comprehensive benefits package
Meet Your Recruiter
Shelley Emmett
Senior Recruitment Consultant
Sales, Business Development, Account Management
With an impressive 24+ years of experience, Shelley is a seasoned recruiter specializing in the placement of sales, business development and account management professionals. She thrives in the fast-paced world of full-cycle recruitment, and has filled all levels of positions, from entry-level to executive. As the former General Manager of a recruitment agency with a national footprint, she brings a wealth of hands-on experience, including building and managing cohesive teams for her own growing business.
Shelley is known for being calm and efficient under pressure—she understands the urgency of her client’s hiring needs and guides them to effective talent solutions. A confident communicator, she builds strong relationships and is dedicated to delivering high-quality service. She is motivated by the satisfaction of making that perfect match and contributing to the success of employers and candidates.
Originally from South Africa, Shelley moved to Canada in 2023. Outside of work, she spends time with her husband and two children, participating in sports and enjoying outdoor activities.