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Digital Analytics Marketer - 19350
Houston, TX 77584 US | Work from home flexibility TELECOMMUTE CA
Job Description
They operate as a collaborative team and take pride in the positive impact they make—for their customers, for local communities, and for a more sustainable future.
We are seeking a Digital Marketing Specialist who brings a highly analytical and data-driven approach to marketing strategy. This role is ideal for someone with a passion for numbers and a deep understanding of how data informs marketing spend and return on investment (ROI). If you excel in a technical, professional environment and love solving complex problems, this is the opportunity for you.
What You Will Do:
- Develop and execute data-driven digital marketing strategies to maximize marketing ROI.
- Expand brand visibility in the U.S. and Canada through a comprehensive mix of digital channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC), email marketing, and social media.
- Optimize digital strategy across market segments using insights from customer feedback, product trends, and market data.
- Strategically manage a multimillion-dollar annual digital marketing budget to ensure efficient and impactful spend.
- Identify and target key market segments to enhance messaging, lead generation, and customer engagement.
- Explore and implement new digital channels, lead sources, and list-building strategies to support marketing and sales goals.
- Track, analyze, and report on leads and opportunities generated by marketing efforts, delivering actionable insights to guide business decisions.
- Leverage data from Salesforce, Infinity, Sitecore, Google Ads, and email marketing tools to monitor performance and inform future strategy.
- Conduct A/B testing, split testing, and bucket testing to refine digital initiatives.
- Provide backend website and content support.
- Train and support sales and marketing teams in Salesforce functionalities, including lead creation, campaign management, opportunity tracking, and reporting.
- Stay informed on emerging digital trends and tools, recommending features that align with long-term business objectives.
What Skills You Bring:
- 4–5 years of experience in B2B marketing with expertise in digital campaigns, lead generation, and market analysis.
- Strong written and verbal communication skills.
- Proficient in Microsoft Teams, Outlook, and SharePoint; experience with Power BI preferred.
- Skilled in managing multiple projects and meeting tight deadlines.
- Regularly provide updates to stakeholders on project progress and results.
- Advanced proficiency in Salesforce and Excel; strong presentation skills in PowerPoint; Mailchimp experience is a plus.
- Extensive experience with PPC, SEO, and Conversion Rate Optimization (CRO).
- Proven success managing pay-per-click campaigns and digital marketing budgets.
- A growth mindset with a proactive, solution-oriented attitude.
- Ability to create content that resonates with B2B audiences.
- Must be located in the Greater Houston area (hybrid work environment).
- Competitive salary: $80K–$100K, depending on experience
- Annual performance bonus tied to company and individual results
- No-cost medical plan option
- Paid training and career development programs
- Tuition reimbursement and growth opportunities
- A safety-first culture
- Hybrid work flexibility
#IND
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.