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Content Strategy Lead- Contract - 19002
Vancouver, BC V6B1A9 CA | Fully Remote TELECOMMUTE CA
Job Description
Position Summary: The Content Strategy Lead is responsible for defining and executing a content strategy that supports our Integrated Digital Program (IDP) and aligns with the overall business goals. This role involves collaborating with various content owners, regional and channel leads, and localization teams to deliver a cohesive content plan that drives customer engagement and supports the customer journey.
Key Responsibilities:
Content Strategy and Planning:
- Define and develop the content strategy for the Integrated Digital Program, ensuring alignment with customer journey stages and overall program goals.
- Assess existing content and identify gaps by collaborating with internal content providers and thought leadership teams.
- Align the content strategy with Regional Hub Digital Leads, Channel Leads, Nurture Leads, and content owners, refining plans as necessary to meet evolving needs.
- Drive content alignment across Marketing & Sales teams, ensuring clear ownership, prioritization, and delivery timelines for new content.
- Collaborate with senior leadership on solution-specific and technical content, while managing acquisition, promotional, and demand generation content.
- Develop and document localization strategies, in coordination with Internal Leads, ensuring content is tailored to regional requirements.
- Create detailed asset and creative briefs, working closely with the Program Lead, Program Planner, and Brand team to align content with strategic goals.
- Manage the end-to-end content development process ensuring timely delivery of high-quality content.
- Oversee the handover of final English content to Regional Hub Digital Leads and Localization Team for adaptation and deployment.
- Initiate the localization process and ensure content is properly tagged and tracked within content management tools (e.g., ICE, CMPS).
- Conduct message and content testing in partnership with Channel and Regional Hub Digital Leads, recommending optimizations based on testing results.
- Develop and maintain the Content Strategy, outlining goals, persona details, key messages, and content requirements.
- Create and manage a comprehensive content map and plan, detailing content needs by customer journey stage, prioritization, and specifications.
- Produce and distribute agency briefing documents and ensure the availability of localized content in relevant languages.
- Monitor and analyze content performance, sharing learnings and best practices to drive continuous improvement.
- Work closely with the Program Lead, CMSO, and other content providers to agree on new hero and product content priorities.
- Align with Channel Leads and the Nurture Lead on promotional content requirements to support execution plans.
- Ensure content strategies and plans are aligned with budget considerations and approved by the General Manager.
- Bachelor’s degree in Marketing, Communications, Finance or a related field.
- Proven experience in content strategy, content development, and project management.
- Strong understanding of customer journey mapping and content alignment.
- Excellent communication and collaboration skills, with experience working across multiple teams and senior leadership.
- Familiarity with content management systems (e.g., ICE, CMPS) and localization processes.
- Ability to manage multiple projects simultaneously and deliver high-quality results under tight deadlines.
- Experience in a global or regional content role within a large organization.
- Knowledge of digital marketing practices and content performance optimization.
- Experience with content localization and working with international teams.
- Knowledge in Finance and SAAS industries
- Omni-channel experience
- $115,000-$130,000 annually
- Opportunities for professional growth and development.
- A collaborative work environment that encourages innovation and creativity.
- Potential contract extensions
- 100% remote
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Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.
