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Content Specialist - 19351
Houston, TX 77584 US | Work from home flexibility TELECOMMUTE CA
Job Description
They operate as a collaborative team and take pride in the positive impact they make for their customers, for local communities, and for a more sustainable future.
We are seeking a Sector Content Marketing Specialist to develop and execute targeted content strategies tailored to our B2B customer to drive brand awareness, engagement, and lead generation. Someone who understands by researching industry trends, audience needs, and competitor activity to create high-quality, relevant content such as blogs, white papers, case studies, and social media posts. This role involves close collaboration with sales, product, and analytics teams to ensure messaging aligns with business objectives and sector-specific goals. The specialist also analyzes content performance metrics to optimize future campaigns and improve ROI.
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What You Will Do:
- Develop and implement Digital Marketing strategies to increase lead generation by optimizing website copy and digital adverts (SEO & PPC)
- Develop and own the marketing plan by identifying the optimal mix of channels and initiatives (e.g. social media, events, publications, collateral, website, etc.) in alignment with strategic objectives, defined markets/accounts and target buyer personas
- Plan, develop and implement targeted lead-generation, data-driven marketing campaigns from initial concept to complete execution, including audience segmentation, contacts pulls, content development, and post-campaign results
- Translate complex, technical content into the creation of customer-facing marketing materials that promote the value of Aggreko products and services (e.g. case studies, brochures, flyers, videos, etc.)
- Plan and execute conferences and events from start to finish
- Conduct market research, and identify current and future customer trends, focusing on B2B
- Acquire a detailed technical knowledge of Aggreko products and services and competitive landscape
- Create Purchase orders and follow up with vendorsÂ
- Manage budget, track costs, process payments, and follow up with vendors for timely invoices
- Stay ahead of industry trends, technological advancements, and competitor activities to identify opportunities for innovation and maintain a competitive edge in the market
- Bachelor’s degree in marketing, business management, communications, engineering or similar industry
- 3-5 years of Marketing experience in similar role, industry or a B2B company
- Proven development of lead generation campaigns (including email, events, digital advertising, social media, etc.) including PR and advertising) that support the marketing strategy, and key sales and promotional initiatives. Analyze campaign effectiveness and share insights, working towards continuous improvement
- Market research & competitor insights
- Create brochures, case studies, and other sales/marketing collateral
- Provide support to the sales team
- Responsible for lead generation and Customer journey
- Generate strategic messaging for brochures, flyers, case studies, website copy, and other marketing collateral
- Organize and participate in events (exhibitions, conferences, hospitality events) and follow up activity management
- Reliable, with a high sense of ownership and accountability for driving projects/tasks to completion with a commitment to excellence
- Excellent organizational, communication, and writing skills
- Resourceful and self-starter with a desire to add value
- Financial acumen and top organizational skills are a must-have
- Advanced level in Excel: Building Charts/Graphs, Creating & Utilizing Pivot Tables, Sort/Filter Data, Master Formulas & Filters
- Advanced PowerPoint to develop compelling Marketing PresentationsÂ
- Mailchimp & Basecamp knowledge is a plus
- Salesforce knowledge
- Competitive salary: $75,000 - $100,000, depending on experience
- Annual performance bonus tied to company and individual results
- No-cost medical plan option
- Paid training and career development programs
- Tuition reimbursement and growth opportunities
- A safety-first culture
- Hybrid work flexibility
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.