Search jobs
Channel Marketing Manager - 19325
Atlanta, GA 30350 US | Fully Remote TELECOMMUTE CA
Job Description
Our client is seeking a visionary Channel Marketing Manager with a strategic mindset and hands-on experience in both B2B and B2C environments. This role is ideal for a dynamic marketer who thrives in a fast-paced, entrepreneurial environment and is passionate about building and scaling channel marketing initiatives across multiple platforms. You will own the development and execution of omnichannel marketing strategies that drive brand awareness, generate leads, and support sales across big box retail, trade shows, digital, and in-store channels.
What you will do:
- Channel Strategy & Leadership:
Develop and implement channel marketing strategies that support revenue growth and align with brand goals across B2C and B2B segments. - Team Management:
Lead and mentor one direct report with plans to expand the team. Foster a collaborative and high-performance marketing culture. - Omnichannel Campaign Execution:
Design and execute marketing campaigns across digital (email, social, web), SEM, SEO, print, and in-store channels to build brand awareness and generate leads. - Big Box Retail & In-Store Branding:
Manage marketing programs for major retail partners including promotional planning, signage, end-cap branding, and co-branded efforts. - Trade Shows & Events:
Plan and oversee all aspects of trade shows and events including strategy, logistics, promotions, and post-event lead nurturing. - Marketing Calendar Ownership:
Create and manage the master marketing calendar to ensure timely and aligned execution of initiatives. - Budget Management:
Allocate and manage marketing budgets effectively with a strong ROI mindset. - Lead Generation & Nurturing:
Partner with sales to design and implement customer acquisition strategies and lead nurturing workflows through the marketing funnel. - Content Leadership:
Oversee content development across channels to ensure messaging is consistent, on-brand, and optimized for audience engagement. - Analytics & Optimization:
Track KPIs and campaign performance using data analytics tools. Leverage insights to improve targeting, creative, and conversion rates across channels. - Relationship building and development: Build strong relationships with brand partners, sales team, and stakeholders.
What you'll bring:
- 8+ years of marketing experience, with at least 4 years in a channel or trade marketing role
- Proven experience working with big box retailers (e.g., Costco, Walmart, Home Depot, etc.)
- Strong knowledge of omnichannel marketing strategies, customer journey mapping, and funnel optimization
- Proficiency in analytics platforms (e.g., Google/Adobe Analytics, HubSpot, Salesforce) and ability to extract insights for decision-making
- Experience in SAP
- Demonstrated success in SEO strategy, SEM/PPC campaign management, and conversion rate optimization
- Strategic and hands-on experience managing trade shows, events, and in-store activations
- Experience in content marketing leadership, brand storytelling, and social media engagement
- Strong project management, organizational, and collaboration skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
- Leadership and development experience
- Must be available for occasional travel- *Passport holder
What you will receive:
- Competitive salary $110,000-$140,000 depending on experience and benefits package
- Opportunity to shape the future of a fast-growing brand
- A creative and collaborative team environment
- Remote work flexibility
Meet Your Recruiter
Tania McMahon
Senior Recruitment Consultant & Head of Coaching
Marketing & Information Technology (IT)
Tania is a seasoned leader with over 16 years of experience in recruitment, hospitality, events and marketing. Specializing in the placement of marketing and information technology professionals across Canada, she brings a wealth of expertise derived from her multifaceted career.
With a comprehensive understanding of both union and non-unionized environments, Tania has demonstrated a remarkable ability to identify, hire, train and retain highly successful teams across various sectors. A confident and articulate communicator, she excels at building and maintaining strong relationships with clients, stakeholders and colleagues. This collaborative approach, combined with her ability to orchestrate strategic solutions and her passion for nurturing talent, underscore her status as a leader in the recruitment industry.
Tania is an accredited success and mindset coach and has completed an accelerated MBA with a marketing focus. She is a fundraising event expert for local children’s charities and hospitals, and a proud mom of two sons who are making their mark on the world. In her spare time, she is often found travelling, kayaking or exploring the outdoors with her puppy.